Today I had the pleasure of hosting an event for APSS in my home where Mia Liljeberg from Sweden held a presentation about the need for speakers to use images in their speech.
In her speech she showed the picture above and asked: “Who is this model taken from?”
Everyone said: “Simon Sinek!”
Mia continued: “Correct. Now who can remembers the stories that Simon tells in his speech?”
No-one could answer!
Mia had just made a very strong point.
As she summarised it: “Stories make people listen. The visuals make people remember.”
Simon Sinek was able to create a visual that people remember (and now charges 125,000 USD per speech …)
Thanks to Mia’s session today I was reminded about the need for you as a speaker to craft your speech so that the audience can draw your key message on a napkin to explain it to a person who did not attend your session.
When you do your next speech think about: What do I want my audience to share on a napkin?