Month: June 2020

This week’s video is about finding that one profound word that defines who you really are, beyond the title, your message, your career etc.

Watch it here:

Finding your profound keyword is not an easy task and it is quite a private process, but I highly recommend you to do it. When you find it you find guidance and clarity.

When you have found your Keyword, your Inner Theme, your Core Message and (!) your Brand Moniker you have a position and a direction that is rock solid and that can propel you and your message.

ps. What is your Keyword?


In this week’s lesson, we talk about why it is so important to constantly and consistently keep doing interviews to collect new, better, and more relevant content.

Watch it here:

In the month of May 2020, I did 24 one-hour interviews with people in 10 different countries on 3 continents, from famous car-designers to artists and heads of innovation at big, global companies.

The best way to learn is to teach, they say. But it is equally true that: The best way to teach is to learn.

We have two ears and one mouth. Make sure you spend more time listening and collecting and creating content than you promoting your speaking.

Do you agree?


After 20 years as a professional speaker, last year I stumbled into one of the biggest insights I’ve had…​

And it’s completely transformed that way I do business, and the way clients perceive me.

What is it?

It is about the power of, and value of, finding and defining your brand moniker.

Ch​eck it out here​:

This is such an important concept that I think it might just change how you look at speaking, the profession of “being a speaker” and about what you do

Fredrik Haren

p.s. All the way until last year, I didn’t have a brand moniker. But I found it in the most unexpected of places. I found it in my 8-year old son, Lucas. Here’s the story @ 3:46 into the video. Let me know what you think…


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