After 20 years as a professional speaker, last year I stumbled into one of the biggest insights I’ve had…​

And it’s completely transformed that way I do business, and the way clients perceive me.

What is it?

It is about the power of, and value of, finding and defining your brand moniker.

Ch​eck it out here​: https://www.youtube.com/watch?v=T9NDd0tNm7o

This is such an important concept that I think it might just change how you look at speaking, the profession of “being a speaker” and about what you do

Fredrik Haren

p.s. All the way until last year, I didn’t have a brand moniker. But I found it in the most unexpected of places. I found it in my 8-year old son, Lucas. Here’s the story @ 3:46 into the video. Let me know what you think…

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