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I am from Sweden, I live in Singapore, just flew in from Brazil to Portugal where I am going to look up a street address in Zurich on Google map.

When I open maps.google.com they show me a map of the USA…

Here is the funny thing. Google knows all of the facts above.

They know I am from Sweden, they know I live in Singapore, they know I last checked in from Brazil and that I am now checking in from Portugal. Heck, they even know that I am soon flying to Zurich (as their latest feature in Google Calendar is to automatically post flight information in your calendar that they have picked up from Gmail…)

And yet they show me a map of the country where their HQ is located.

Why?

When I recently was entering “United Square” in my Uber app the first suggestion the app suggests was “United States”…

United Square is a shopping centre in Singapore, I am based in Singapore and I was doing the search on the Uber app in Singapore. Yet somehow they think I want to take a taxi ride to the country of America?

Why?

Back to Google.

So which map SHOULD Google map be showing? (you could argue that they show the USA because they do not know what location I want them to show)

They could show:

– the location I am checking in from (to give me a sense of location)

– Show the location of my home (to give me a sense of roots)

– Show me the last location I looked at (to give me a sense of time)

– Show me the location they think I want to look at (based on previous searches) (to give a sense of foresight)

– Show a random place on earth (to give a sense of humanity)

Any of the above would be better than showing the home country of the HQ of their company (which is all about them – not me – and which is totally, and utterly irrelevant to me.)

Yes, these are small bugs in their systems.

But they show a fundamental flaw in how businesses might have mastered “going global”, but not “thinking global” – or more specifically not “thinking human”.

Business should be built around the user. Not the company.

Solutions should be build for humans – not nationalities.

Our visions should be limitless – not confined by borders.

 

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What does it mean to be extraordinary?

That was the question that I had been asked to answer as Bentley Motors invited me to be their speaker at a VIP dinner for a few select guests of theirs in Singapore.

I started by saying that I would take a “creative approach” to try to reply to the question. (By that I did not mean that I would try to speak “creatively” about the subject, but that I would use my background as an author of creativity books to look at the word of “extraordinary” from the viewpoint of creativity.)

So what does the word “extraordinary” mean?

The dictionary says it means “very unusual or remarkable.”

So what does “remarkable” mean? It means: “worthy of attention; striking.”

So that means that to be extraordinary we need to be unusual and worthy of attention.

And that, sounds to me, very much like being creative.

For to be creative it is not enough to be “different” – we also need to create something that makes the world, in some way, better.

But here comes a paradox:

Our results should be worthy of attention – but when we create our ideas we cannot, and should not, seek the attention of others.
We should only try to create the very best idea that we can.

In the case of Vincent van Gogh, it took centuries for the world to pay attention to his creativity.

To be extraordinary we cannot create based on what others think.

Be Unapologetically great

That means doing what we feels need doing without asking for permission or apologising for what we think it right.

Think about it, almost all truly great creative ideas has come from a place of someone being unapologetic about what the creator believed in.

But being unapologetically great it not the same as being full of yourself.
Many amazingly successful people have been full of them self, cooky and loud – but the most extraordinary people of the world are the humbled successes. The Nelson Mandelas, the David Beckhams, the Dali Lama’s of the world.

Not the Donald Trumps of the world…

Yes, some great people are full of themselves.
But I am talking about the truly great who tend to be unapologetic about their ideas – not about themselves.

Be radically true to who you truly are.

To be true to our ideas we need to be true to ourselves.

Mahatma Gandhi was passionate about an independent India through a non-violent approach and saw himself as fighting for the rights of the millions of poor Indians. When he, in 1931, traveled to the UK to negotiate with the British government he travelled in the lowest class in the ship and arrived at 10 Downing Street wearing his loin-cloth not the western suits that were expected. A great example of not caring about what others expect someone to do.

The rest of us are not Gandhi, but we should equally try to stay radically true to who we are and the ideas we believe in.

Do not try to be perfect. Be your best.

To be perfect means “having all the required or desirable elements”. That sounds great, but it implies that we somehow have to achieve what others have agreed on as “required” or “desirable”.

But why settle to achieve the highest standards set up by others? Let’s instead aim for the highest standard set by yourself.

By doing your own things as well as you could possibly do it you will achieve something better then perfect:

 

You will be extraordinary.

 

 

This is an adaptation (and shortened) text from the speech I did at the Bentley event. It was a short 15-minute speech for a small group of VIP-guests as part of an exclusive dinner.

I post this text today as a reminder of what we as speakers should aim for. Doing what you believe in is always important, but extra important for a speaker – since we are paid to give our point of view.

(Click here to find out more about the Bentley-campaign.)

 

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Svanholmen Island, Sweden.

IMG_9929

As you might have noticed, it has been almost a full month since my last post.

The reason for my silence is that I have been very busy doing nothing.

Doing nothing work-related that is.

I have been very busy playing and enjoying life with my family on our island.

As a global speaker, I try to travel a lot around the world. Just last month before my 6+ weeks summer vacation, I was in Singapore, Norway, Brazil, Mexico, USA (twice), Canada, China and Germany.

But a lot of people get the impression that I work all the time. That is not true. Not at all.

I actually do less than half the number of speeches I used to do when I was a “local” speaker in Sweden.

My “record” was 199 speeches in one year, including one day when I did 4 speeches for 4 different clients in one day: 1 breakfast speech, one lunch speech, one afternoon speech and one evening speech.

Nowadays I will do between 60-80 keynote speeches per year.

Do not get me wrong. Going through that phase of delivering hundreds of speeches per year was great. I got those hundreds of speeches under my belt and got to learn how to deal with different audiences, different situations and different kinds of events.

But I am very happy I stopped speaking so much.

Not only is my private life 100 times more harmonious and relaxed, I also think that the quality of my speeches improved.

I became a better speaker because I wasn’t constantly speaking.

A good sign that you are doing too many speeches is that you are getting tired of hearing your own voice when you speak.

That is a sign that you are just doing the speech because someone booked you – not because you have a message that you want to get out.

If that happens to you: STOP! Take a break. Go on a vacation. Clear your calendar.

By making fewer speeches, I look forward to everyone of them. I feel grateful for the privilege to be paid to spread a message you believe in.

And a funny side effect is that I make more money now than when I did 199 speeches in one year.

Lesson: Getting your speaking career off the ground is very much like getting a plane to take off.

In the beginning, you have to increase the thrust but once you reach cruising altitude, it helps to pull back a little.

In other words, it helps to do as many speeches as possible for a few years to work yourself up to become a global speaker, but once you are there, it helps to reduce the number of speeches so that you can focus on getting the speeches that you really want to have. That will give you many years of high quality speeches to come.

I guess it is but fitting to describe the journey of a global speaker using the metaphor of a plane.

 

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