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Many people tend to think that to be a great speaker you have to be an extrovert. And yes, some of the characteristics of extroverts are great if you want to be a speaker; like the tendency

– to love attention and to get energy from big crowds of people
– to network before and after a speech
– to love to speak with/to other people
and so on.

Some of the best speakers in the world are extroverts.

But some of the best speakers are also introverts.

The fact is that introverts are in many ways better suited to be speakers. Here are some reasons:

– Introverts only speak when they have something to say. 😉
As a keynote speaker you usually have 1 hour – or less – to get your message a cross. That means that you have quite a limited time frame to play with. As an introvert you will be more careful with the words that you use and thus might be better suited to write a speech that is concise and to the point.

– The speaking is the cherry on the cake – the bulk of the job is research – and research is lonely work.
With a few exceptions you need to have done your research to be able to be a good speaker. Having a book is a great way to get credibility as a speaker, but writing a book is, for the most part, a very lonely process. You sit, by yourself, in front of the laptop and write, write and write. All of that writing and researching is generally better suited for a person who is comfortable on his (or her) own.

I have spent 1000’s and 1000’s of hours reading, researching and writing the material that becomes my speeches. The fact that I like sitting by myself with my computer on some deserted beach, or on my island, is a plus.

– Introverts like to observe their surroundings

The job of a professional speaker is often that of a messenger, of informing an audience of something that they need to know. For a job like that it helps to have a personality which likes to observe.

I remember when I once attended a Tony Robbins training. There were 1000’s of people jumping up and down and totally getting drawn into the message that was being communicated on stage by Tony. I was in the far right hand corner observing the audience (I was there to see how Tony Robbins worked with a group.). I suddenly looked around where I was standing and all around me where perhaps 10 other professional speakers, all standing in the far, right hand corner so that they too could observe the audience…

So see what is happening in a room it sometimes helps to not be the center of attention.
The same is true for trying to understand what is happening in the world.

– The job of a professional speaker is 90% travel.
If you speak internationally or globally the job is actually more of “professional traveler” than “professional speaker”.

I am writing this at the airport of Kochi, in Kerala, India. I left 8 PM Monday and will be back home 8 AM Wednesday. That is 36 hours.
Out of those 36 hours I will speak 1,5 hour. Network with the client for 1.5 hours (inclusive of lunch). That means 3 out of 36 hours are “social”.

The rest is all “lonely work”.
– Time on flights: 10 hours.
– Time in taxis: 5 hours
– Time in airports 5 hours
– Sleeping at resort: 7 hours.
– emailing and writing at resort: 4
– Sitting in the back of the conference checking out the crowd: 2 hours.
= 33 hours (out of 36 hours) is “alone time”.
If you are not an introvert that might kill you.
If you are an introvert, you like it. It gives you – me – time to think, reflect and write.

– You have no colleagues.
Almost all speakers work for themselves. They might have an assistant, not uncommonly a virtual one, but the whole concept of “colleagues” is usually lost on a speaker.(The reason why speaker associations are so popular with speakers is that it’s a way to actually get some kind of “collegial feeling” in a profession that is mostly run by solopreneurs.) That means that people who “need” colleagues might not like the workday of a professional speaker.

Again, I am not saying that extroverts are not great speakers.

I am saying that to make professional speaking your profession (especially being a global speaker which involves a lot traveling by yourself) it might actually help if you are an introvert.

Take it from an introvert who has been speaking professionally for 20+ years: if you are an introvert and want to be a speaker: go for it.

(Picture from me working by myself for a few hours in a hammock at the resort in Kochi,  after delivering my speech, while waiting for my driver to arrive.)

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(Barcelona, Spain)

Today I was the keynote speaker on the second day of the global customer conference for Qmatic (a company that offers solutions for better consumer experiences). 300+ delegates from 50 countries had flown in to Barcelona for a two day conference. Needless to say this is the most important conference of the year for the company.

Since I was speaking on Day 2 the conference delegates where already in a certain state of mind after spending Day 1 together. Unfortunately I had not been able to attend Day 1 (since I was speaking in Omaha, Nebraska on Tuesday so I spent Wednesday on planes). (And to be honest, it’s quite unusual for a speaker to “hang around” the day before his speech, since that would mean the client would have to pay for two days, and most would not like to do that.)

But with today’s way of organising conferences it is quite often still possible to get an idea of what the attendees got to listen to on Day 1. The solution is called video. Often the conference organisers will film the speakers in order to put together a conference movie to be uploaded to YouTube after the conference as documentation of what happened, and as marketing for next year’s conference. So if you ask the conference organisers (or the video guys) if you can get access to those movies when you arrive to quickly look through some of them they will most often let you watch them.

For the conference I spoke at today they had even uploaded 1 hour of it on YouTube so I could watch the keynotes from my hotel room in the morning of Day 2 (YouTube even have the handy feature of showing a video in 1.5X speed so that it goes faster to watch them).

And it was a good thing that I watched it.

Turns out that:

  • One of the speakers had referenced me in his speech (Now I could re-reference that reference in my speech)
  • One speaker had showed a robot on stage (Good for me to know since I was going to talk about how robot technology have developed over recent years.)
  • One speaker had mentioned a new type of toilet (Good for me since I was going to talk about a urinal in my speech (don’t ask ;-).)
  • A series of speakers had mentioned the words “innovation” and “creativity” in their speeches (Good for me to know since my topic for this speech was “business creativity” and I now could refer back to how the speakers on Day 1 had talked about how important innovation and creativity was.)
  • And so on.

Because I could do so many references back to the first day the audiences got the feeling that I had been there Day 1 too. And my message became more credible since I could connect my message with the message from the first day.

So speaker hack of the day is: If you are speaking on Day 2 of a conference ask to see some video clips from Day 1 on the morning of Day 2. That makes it easier to “connect” with the audience since they get the feeling you were “with them” Day 1 too.

screen-shot-2016-09-29-at-13-37-08

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(New York, USA)

As a speaker should you try to provok your audience? Can you, for example, provoke Americans about 9/11 in a speech?

I am guessing many people would say “No”.

Well, today I did. For an audience of American bankers (on Manhattan!) I provoked them about why it took the USA so long to rebuild the World Trade Center.

The ability to provoke is one of the most powerful – and therefor also one of the most dangerous – tools we have in our toolkits as speakers.

Some speakers look at “provokation” as a dirty word, as a way of giving rise to a negative or unwelcome emotion.

They look at it as something evoking a negative respons that we as speakers should not aim for.

I see it differently.

To me the ability to provoke is a beautiful thing.

For even if “provoke” mostly has a negative connotation is can also mean to “stimulate or incite (someone) to do or feel something.”

And to “Stimulate someone to feel something” is the essence of what we do as speakers.

To be able to use provokation as a tool we first have to understand how it works.

Push the audience to become a little bit provoked and you get them to feel something, which makes it easier for them to take in a new message.
Push them too far and you loose the audience as they turn on you.

I have illustrated the effect in this simple graph:

Screen Shot 2016-05-04 at 10.21.55
The trick is to stay on the right side of “The Line of Provokation.” – or I guess I should say “stay on the correct side”, as you should aim to stay on the LEFT side, not go to the RIGHT… ;-D

So how to you know where the line is?

You don’t, and that is what makes this technique so difficult to use.

You basically have to “feel” the audience to get a feeling of how far you can take them along the road of provokation.

But, you might ask yourself: Why use a technique that tricky to use and which risks having the audience turn on you?

Because when it works it’s so powerful.

And the real magic comes when you learn to balance just on the edge of the line of provokation.

When you push them and JUST as they are starting to turn on you, you pull back and create a “safer” environment only to go back to pushing again as the audiences starts to feel more comfortable.

It’s like dancing with tigers. One wrong move and you get cut badly.

So why do it: Because when it works, it creates one hell of an impact.

Lesson: Don’t cross the line of provokation – but stay as close to it as you can.

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