A couple of days ago, Friday to be exact, I wrote a blog post about the things I did during my off day as a speaker. Today’s post is an add-on to that post.

One of the people I wrote about meeting during my day off was Caspar Berry, a fellow speaker who is from the UK.

He said something that I found so very insightful that I decided to write a separate post about it.

Here is what he had to say about speakers spending time on developing their “social media selling”:

“The point of the whole ‘social media selling’ is that it is exponential – that is… you tell someone something and they tell a hundred people who tell a hundred people, etc.

But speakers who are obsessed with this are missing a very important thing: speaking is ITSELF exponential. That is, when you speak, you reach 100 or 1000 people – ALL of whom are probably potential buyers now or in the future as they’re promoted – and ALL of them know 100 or 1000 people who know 1000 people, etc.”

Brilliant. Just brilliant.

And just in line with my own thoughts about how a great speaker should spend more time studying how to be a great speaker, and spend less on selling.

Now, you might ask, “Is it not ironic that you are using social media to tell this story?”

But I am not writing these blog posts primarily to get more speaking gigs. If I wanted to use a blog to sell my speeches, I should be blogging about the themes of my speeches, not about speaking itself.

And who knows, I might also start blogging about the themes that I speak on. But then, it will be more because of how rewarding it is to write a little bit everyday about something that you are interested in.

I started this blog to force myself to write down my thoughts about speaking on a regular basis. I do that because I want to continue to think about how to develop myself as a speaker.

Today, I spent 30 minutes writing this blog about not spending time selling. I also spent about one hour replying and sending out emails. I spent 2.5 hours on a very nice lunch with a client going through their expectations for my speech next month. And one hour in the pool while listening to a podcast on the values of meditation. (Yes, I call that work.)

So 3.5 hours out of 5 that I worked today was around developing myself and my speeches. 1,5 hour was “work” not primarily dedicated to making me or my speeches better, including the 30 minutes it took to write this. I think that is a good balance to aim for, both in terms of hours worked in one day, and what the day was spent on.

Lesson: Do a great speech and the audience will do the viral marketing for you.

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