This week’s video is about finding that one profound word that defines who you really are, beyond the title, your message, your career etc.

Watch it here: https://www.youtube.com/watch?v=wXIflTarpH8

Finding your profound keyword is not an easy task and it is quite a private process, but I highly recommend you to do it. When you find it you find guidance and clarity.

When you have found your Keyword, your Inner Theme, your Core Message and (!) your Brand Moniker you have a position and a direction that is rock solid and that can propel you and your message.

ps. What is your Keyword?