I have done quite a few posts on this blog about the value of speakers interviewing others, but today’s post will be about speakers being interviewed.
This week I was interviewed on a business radio station in Singapore, got invited to be interviewed on two podcasts (one in Sweden and one in UAE) and had a meeting with an owner of a PR agency in Singapore who wanted to know more about speaking.
It is usually difficult to find direct ROI on doing an interview on radio, TV or any other media. By that I mean that it is not very common to get an email that says: “I just heard you on the radio and I would like to book you for a speech”. Yet there is a value to do interviews.
For me the two main reasons are:
a) To get your name out and help build your brand.
b) To get to think about your topic in a new way by having someone ask you about your topic.
Personally I do not very actively seek out media interviews unless I am launching a new book, but I do say yes to doing interviews if a media outlet contacts me. At last most of the time.
As a professional speaker doing media interviews should definitely be part of your “tool box”.
ps. The interview at the radio station was mainly done with me in the role of the President of APSS (Asia Professional Speakers Singapore) where I am the current president and we talked about the Asia Professional Speakers Convention (www.AsiaProfessionalSpeakersConvention.com). Check out the convention is you are able to make it to Singapore 10-11 May.