In this week’s lesson, we talk about why it is so important to constantly and consistently keep doing interviews to collect new, better, and more relevant content.

Watch it here: https://www.youtube.com/watch?v=fKWAP8Yb8CA&t=13s

In the month of May 2020, I did 24 one-hour interviews with people in 10 different countries on 3 continents, from famous car-designers to artists and heads of innovation at big, global companies.

The best way to learn is to teach, they say. But it is equally true that: The best way to teach is to learn.

We have two ears and one mouth. Make sure you spend more time listening and collecting and creating content than you promoting your speaking.

Do you agree?

After 20 years as a professional speaker, last year I stumbled into one of the biggest insights I’ve had…​

And it’s completely transformed that way I do business, and the way clients perceive me.

What is it?

It is about the power of, and value of, finding and defining your brand moniker.

Ch​eck it out here​: https://www.youtube.com/watch?v=T9NDd0tNm7o

This is such an important concept that I think it might just change how you look at speaking, the profession of “being a speaker” and about what you do

Fredrik Haren

p.s. All the way until last year, I didn’t have a brand moniker. But I found it in the most unexpected of places. I found it in my 8-year old son, Lucas. Here’s the story @ 3:46 into the video. Let me know what you think…

In this episode of Professional Speaking I have made a video about the two “camps” in virtual speaking: Should you be standing up or should you be sitting down?

In the video, I show some of the advantages and disadvantages of each approach to help you master both.

And to be clear: I am in BOTH camps 🙂 I think some speeches are better delivered sitting down and some are better delivered standing up. It depends on the speaker, the topic, the audience, the brief, the client, and so on.

Make sure you master both so you can use the most appropriate technique. (And if you have a favorite technique that is fine too 🙂 My favorite is standing up.)

As an audience member which technique do you prefer?