Don’t get me wrong – I love the book. But in this video (Yes, I did a video about why we should be doing more videos) I argue for why thought leaders should share their knowledge more through video.

Watch it here: https://www.youtube.com/watch?v=k3JRgwPIXRU&t=1s

The word “Author” actually means “creator”, not “writer” and today we have more ways of getting our message across. Video is one of the most powerful ones. If you are not using it to communicate your message you are missing a wonderful way of spreading your message.

Before you write the book, share your insights from your research as videos. You reach more people, get more feedback, have a bigger chance of having people spread your message. A bonus is that people get to see you spread your message which will increase the chance of them booking you for that speech.

Let’s be “video authors” – ie use video to create content that moves people!

Agree? Disagree? Thoughts? Would love to hear them.

This week’s video is about finding that one profound word that defines who you really are, beyond the title, your message, your career etc.

Watch it here: https://www.youtube.com/watch?v=wXIflTarpH8

Finding your profound keyword is not an easy task and it is quite a private process, but I highly recommend you to do it. When you find it you find guidance and clarity.

When you have found your Keyword, your Inner Theme, your Core Message and (!) your Brand Moniker you have a position and a direction that is rock solid and that can propel you and your message.

ps. What is your Keyword?

In this week’s lesson, we talk about why it is so important to constantly and consistently keep doing interviews to collect new, better, and more relevant content.

Watch it here: https://www.youtube.com/watch?v=fKWAP8Yb8CA&t=13s

In the month of May 2020, I did 24 one-hour interviews with people in 10 different countries on 3 continents, from famous car-designers to artists and heads of innovation at big, global companies.

The best way to learn is to teach, they say. But it is equally true that: The best way to teach is to learn.

We have two ears and one mouth. Make sure you spend more time listening and collecting and creating content than you promoting your speaking.

Do you agree?