I have met many speakers who are very successful locally (i.e. in the country they live in), but who would like to become global speakers (i.e. be invited to speak all over the world).
They sometimes ask me how I managed to become a global speaker. There are many answers to that question, but the most important answer is mindset.
By that, I mean that you have to have the mindset of wanting to become a global speaker, and also the mindset of thinking like a global speaker.
And to do that, you need a global mindset. (Granted, not all speakers want to be global speakers, this post is for those speakers who do.)
You have to stop defining yourself as an “American Speaker” or a “German Speaker”, and instead look at yourself as just “a speaker”. (I have given two talks on the subject of becoming a global speaker that you can watch HERE if you want to find out more.)
In today’s post, I want to share an example of what it means to have a global mindset, and I will exemplify it with how I work with suppliers.
Today, I have not been traveling. I have been working from my home office in Singapore, but it has still been a very international day.
Just today, I have sent separate emails to people in: Ukraine, the Philippines, Sweden, Croatia, Australia, Switzerland, China, Malaysia, Dubai, Hong Kong and South Africa.(And received emails from more countries than that.)
Now, you could argue that this is because I already have a very global speaking business, and that is of course true. But thinking with a global perspective is something I do very actively. Like with how I work with some of my suppliers. I live in Singapore and could arguably find suppliers for everything I need right here in Singapore. But instead, I have opted for having suppliers based all around the world.
Here are some examples of some of the suppliers I am using right now:
My assistant lives in the Philippines
My 3D-designer lives in Australia
My iPhone developer lives in Pakistan
My Android developer lives in Holland
My book designer lives in Sweden
My corporate identity designer lives in France
My IT-support guys live in India
My WordPress consultant lives in Ukraine
My accountants live in Singapore
My printers are in Sweden, Bulgaria, the USA and Singapore.
I work with speaker agencies all over the world.
And so on.
So what is the advantage of this? Well, you get perspectives from many parts of the world – which makes you look at your speaking business with a broader perspective.
I also get news, insights, and information from my contacts (like hearing of the start-up culture for IT companies in Pakistan, or about how people in Ukraine look at the increasing tension between Russia and Europe and so on) which gives me a better understanding of what is happening in the world. And an understanding of what is happening in the world is something that people who book global speakers expect those speakers to have.
But it is more important than that.
By working with people from all over the world, you change both your perspective of the world, and also the perspective of where you live.
In a sense, getting a global mindset is transformational in a similar way to when Copernicus got us to understand that the sun doesn’t orbit around the earth. In both instances, we, as humans, realise that the world doesn’t evolve around us. And that is a both liberating and humbling insight.
If you are not as global as a speaker as you would like to be, ask yourself this question: Could it be because your speaking business is built too much around a very tight circle around where you live?
Is there a bigger chance that you would be speaking globally if you started to do business from a global perspective?
I think the answer is pretty obvious. Or it could of course be just a big coincidence that I have built my speaking business with a global mindset in mind – and that I, at the same time, am one of the world’s most globally booked speakers.